Sponsorship Opportunities

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The Village of Schaumburg is pleased to present the 53rd annual Schaumburg Septemberfest!

Schaumburg Septemberfest, the village’s flagship event, is a three-day festival held over the Labor Day holiday weekend. Septemberfest was originally established in 1971 by local charitable organizations as a way to raise funds while providing an alternative to holiday travel for local residents. This year marks the 42nd year the village has sponsored the event, during which time Septemberfest has grown to be one of the largest festivals in Illinois.

Septemberfest is organized by the village’s Septemberfest Committee composed of a 25-member team of professionals tasked with planning and executing the event with support from all municipal departments, including cultural services, engineering and public works, transportation, police, fire, and community development.

Since its inception, Septemberfest has seen a consistent increase in attendance. The Labor Day celebration historically draws over 100,000 patrons with most festival attendees from Schaumburg and the surrounding communities. Our Labor Day celebration is rooted in strong support and patronage from residents of Schaumburg and the surrounding suburbs. We're delighted to also welcome attendees from across the greater Chicagoland area and beyond state lines, making Septemberfest the destination to be for Labor Day weekend.

2024 Sponsorship information below is subject to change for Septemberfest 2025

If you are interested in becoming a sponsor for Septemberfest 2025, please sign up for our emailing list to receive updates as more information and applications become available.

Digital On-site Advertising

Festival Entrance LED Billboard Static Ad/Graphics/Logo:

Digital graphics and ads are displayed on a double-sided LED screen for festival attendees entering the grounds and arriving via the shuttle buses and again when exiting. Graphics are displayed during all festival hours. High‐quality JPG or PNG (Minimum 1920x1080 72dpi resolution) required.
Advertisers on the new Festival Entrance LED Billboard truck will receive a bonus with their ad on an additional LED screen (17' x 10') on the west end of the festival grounds near the Craft Beer & Wine area.

LED truck web SeptFest_Truck

LEDsign

Main Stage LED Screen Static Ad/Graphics/Logo:

Digital graphics and ads displayed on a large LED screen for viewing by a relatively captive audience. Graphics are displayed from the time the festival opens until the opening performer takes the stage, and again until the headliner performs. High‐quality JPG or PNG (Minimum 1920x1080 72dpi resolution) required.
Main Stage LED Screen Videos**: Links to high‐quality (Full HD/1920x1080) video file without sound (subtitles are encouraged) in MP4 format sent via WeTransfer, Dropbox, Hightail, Google Drive, etc. required.
- Up to 60 seconds
- 1:01-2:00 minutes
- 2:01-3:00 minutes

MS LED

**In addition to static graphics, the Main Stage LED screen allows for videos to be featured in the rotation. Intended for videos without sound (subtitles are encouraged), multimedia is displayed to the captive audience at the stage from the time the festival opens until the opening performer takes the stage, and again following the close of the opener’s performance until the headliner takes the stage.

Digital On-site Advertising Package:

Sponsors are allotted one (1) static advertisement on both the Festival Entrance LED Billboard and the Main Stage LED Billboard. High‐quality JPG or PNG (Minimum 1920x1080 72dpi resolution) required.

Activation Spaces

Standard 10’ x 10’ Activations
- One (1) Day
- Two (2) Days
- Three (3) Days/All Weekend
Large Activations (exceeding Standard 10’ x 10’ Activations)
Local Small Business* 10’ x 10’ Activations
- One (1) Day
- Two (2) Days
- Three (3) Days/All Weekend

Activations

*Local Small Business activation opportunities are reserved for independently owned and operated, non-franchise businesses employing 10 or fewer employees that are located within the Village of Schaumburg or Schaumburg Township limits. All sponsors applying for Local Small Business activation opportunities are subject to verification that they meet these criteria.

Naming Rights

Sponsors are granted the first right of refusal to renew naming rights for the same feature/attraction.

Naming Rights opportunities:

Arts & Crafts Show, Craft Beer & Wine Area, Dining Tent, Fireworks Display, First Aid Tent, Local Stage & Strolling Entertainment, Taste Of Schaumburg (Saturday & Sunday), Taste Of Schaumburg's Not-For-Profit Day (Monday), Labor Day Parade, Main Stage, Main Stage Artist Hospitality, Main Stage VIP Area, Free Pony Rides, Free Shuttle Bus Service

Naming web (1)

Presenting Sponsorships

Presenting Sponsorships for Main Stage and Local Stage performances (ex. “The Best Band, presented by ABC Company”) **Please Inquire

Social Media

Brand Posts
High‐quality JPG or PNG (Minimum 1920x1080 72dpi resolution) required.
Brand Videos (up to 60 seconds)
Links to high‐quality (Full HD/1920x1080) video file without sound (subtitles are encouraged) in MP4 format sent via WeTransfer, Dropbox, Hightail, Google Drive, etc. required.

On-site Banner:

Banner -Physical banners provided by sponsors are placed across the 40-acre festival grounds in high-traffic and high-visibility areas
(3’ x 8’ banners are highly recommended)

For any questions please contact the Special Events Coordinator